Leung’s Cha is a premium tea brand dedicated to elevating well-being and beauty through the art of tea. With a unique blend of ancient oriental tea culture and modern tea artistry, we offer a diverse selection—from matcha and green tea to floral and pu-erh blends—all meticulously sourced from top-quality tea gardens. Our herbal and fruit teas not only deliver vibrant flavors but also promote detoxification, radiant skin, and inner balance. We believe tea is more than a drink; it’s a holistic experience that connects, inspires, and enriches life with every sip. Through our commitment to quality and the spiritual essence of tea, Leung's Cha brings moments of relaxation, beauty, and wellness to tea enthusiasts worldwide.
Mission
At Leung’s Cha, our mission is to design herbal teas that nurture the body, promote holistic wellness, and enhance beauty from within. We believe in the transformative power of natural botanicals to support health, detoxification, and radiant skin while providing moments of mindfulness and connection in every cup. By blending ancient oriental tea traditions with modern wellness concepts, we aim to create teas that are not just beverages but holistic experiences that enrich both body and soul.
Value
Our commitment to quality and safety is paramount. We source only the finest ingredients from trusted tea gardens, working with expert tea masters to ensure that each blend meets rigorous standards for purity, taste, and aroma.
Leung’s Cha is more than a beverage; it’s a journey towards wellness, beauty, and inner peace, crafted with care for today’s mindful tea enthusiasts.
Our focus on wellness and beauty drives us to craft teas that support digestion, detoxification, relaxation, and skin health, helping our customers achieve balance and vitality.
With a respect for tradition and an eye on innovation, we introduce a "new Chinese-style" tea experience that caters to modern lifestyles. Each cup of Leung’s Cha embodies our philosophy of mindfulness and connection, fostering moments of peace and harmony amidst the demands of daily life.
Safety, quality, and sustainability are at the heart of everything we do. We are dedicated to responsible sourcing, eco-friendly practices, and the wellbeing of our customers, ensuring our teas are safe, enjoyable, and kind to the planet.
Positioning
traditional tea brands, Leung's Cha offers a holistic experience that not only delights the senses but also promotes health, beauty, and inner balance through carefully crafted herbal and botanical blends. Our teas are designed for health-conscious, beauty-minded individuals who value quality, safety, and the spiritual essence of tea.
By emphasizing natural ingredients, meticulous sourcing, and collaborations with expert tea masters, Leung's Cha stands as a bridge between tradition and modernity—a "new Chinese-style" tea experience that nurtures body and soul. Positioned as more than just a beverage, Leung's Cha is a journey into wellness and beauty, inviting consumers to elevate their tea rituals and embrace a balanced, mindful lifestyle.
Who We Serve
Demographics
Leung’s Cha appeals primarily to individuals aged 25-45, with a focus on health-conscious, mindful consumers who lead active lifestyles. Predominantly female, but welcoming to all genders, our customers are typically from urban and suburban areas across North America, Europe, and Asia. They are middle to upper-middle class, college-educated, and willing to invest in wellness and quality products. These individuals value a balanced lifestyle and appreciate the role that premium, thoughtfully crafted teas play in enhancing their daily routines.
Psychographics
Wellness & Beauty Focused: Values health, skin radiance, and inner balance.
Mindful & Spiritual: Sees tea as a ritual for peace and connection.
Eco-Conscious: Prefers sustainable, responsibly-sourced products.
Quality Seekers: Willing to pay for premium ingredients and safety.
Culturally Curious: Appreciates traditional tea culture blended with modern wellness.
Our Collection
Leung's Cha presents a diverse collection of teas crafted to support wellness, beauty, and inner balance.
From traditional classics to modern wellness blends, each tea in Leung’s Cha’s collection is thoughtfully crafted to nurture the body and soul, bringing the timeless art of tea into the lives of today’s mindful consumers.
CLIENTS
